The Team

Dr. Hisham Safadi

Founder and CEO

A UAE born and raised entrepreneur with more than 20 years experience Forbes 50 Arab startup to watch and Forbes 50 startups to watch. Holding Bachelor of Dental Surgery and MSc in Leadership and Management in HCP from UK. Best known for challenging micro disruptive solutions in the fast growing technology. In 2007 he established a medical and dental center, in 2016 he founded founded UDENZ and is mentoring various other fintechs.

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Manoj Aheeray


A corporate senior leadership member with over 23 years of experience in the field of Investment Strategy, Mentorship, Corporate Finance, International compliances & Assurance, M&A activities, IPO, Strategic Financials & Taxation Systems, legal/ financial restructuring, negotiating agreements & transactions with Government bodies, commercial institutions and investment banks on favorable terms. Along with UDENZ, he has founded Mykee Pitchprops and is the Officio Director of Al Ahli Group.

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Dr.Fatema Ravat

General Manager

A practicing dentist having business skills and over 5 years of experience in the dental field. She has completed Bachelor of Dental Surgery from India and had been honored by the Dental Council Of India for standing first in the region in final BDS examination in 2012. She then persuaded her Master of Business Administration with Honors in Healthcare Administration from Geneva Business School ...

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Chief Technology Officer

Goal-driven Principal Engineer adept at reviewing plans and implementing improvements. Skilled in technical research and expert in iOS Development with 9+ years of experience. Ready for new professional challenges and willing to take on dynamic responsibilities.

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Alexander Neschetna

Marketing Manager

An eager and enthusiastic personnel, having completed her Bachelor of Business Administration Marketing from Ajman University. She has over three years of experience in the field and is also the marketing incharge of various other fintechs

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Qamar A. Safadi

E-commerce technology officer

She has graduated in Information Technology and is working as an Android developer since 2018. Participated in many Palestinian Hackthons and conducts various seminars across the country.

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Ahmed Aideed

Digital Product Manager

Wide experience in Process Quality, Digital Transformation, Sales & Growth, Strategy Building, Compliance, Business Excellence and Customer Experience with multiple industries (Travel & leisure, Aviation, Banking, Tech , Telecommunication and Government)

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Sumeer Ibrahim

Project Manager

Experienced Product Delivery Expert with a demonstrated history of working in the computer software industry. Skilled in Ideation, Product Prototyping, Requirements Analysis, Agile Methodologies, User Interface Design. Strong operations professional with a PGDBM focused in Business, Management from XLRI Jamshedpur.

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